Manage and streamline operations across multiple locations, sales channels, and employees to has improve efficiency and your bottom line.

Our Heritage & Growth | Dedigama Gold Loans
Our Founders [ FOUNDER PHOTO ]

ESTABLISHED 1950

Our Legacy of Trust

With over 75 years of excellence, the Dedigama Group stands as one of Sri Lanka’s most resilient family-owned conglomerates. Our journey began in 1950 in Maharagama, founded by the late Mr. I.A.D. Juwanishamy, a pioneer who laid the foundation for a household name in gold and jewelry.

Under the visionary leadership of Lankaputra Deshamanya Dr. Ranjan Dedigama (JP), we evolved into a multi-faceted financial powerhouse. Today, we empower thousands of Sri Lankans through accessible, transparent, and prestigious financial solutions.

Strategic Expansion

1
1950
80
1992
200+
2020
328+
TODAY

Islandwide Branch Network

Vision

To be the pre-eminent market leader, delivering gold-standard quality and value while securing the absolute trust of every household we serve.

Mission

To foster financial empowerment through high-quality services, exceptional customer care, and strategic investments that ensure long-term stability.

CSR

Dedicated to uplifting our communities through sustainable initiatives in education, healthcare, and social welfare across the island.

"The most trusted partner for your financial needs."
Executive Leadership | Sterling Rossi Group

Executive Leadership

Chairman

Victor Sterling

Chairman
Managing Director

Helena Rossi

Managing Director

Board Directors

Director

Arthur Dent

Director
Director

Sonia Gupta

Director
Director

Marcus Aurelius

Director
Director

Clara Oswald

Director
Director

Julian Marsh

Director
Ops Manager

Daniel Craig

Operations Manager